Course unit title

Advanced Consumer Behavior

Course unit code

PSI802

Type of course unit 

(Compulsory, optional)

Optional

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The Third Cycle of Doctoral Degree Programs

Year of study when the course unit is delivered

(if applicable)

2020 – 2021

Semester/trimester when the course unit is delivered

3rd Semester of Doctorate Study

Number of ECTS credits allocated

4.8 credits

Name of lecturer(s)
  1. Dr. Sri Hartini, SE., M.Sc.
  2. Dr. Gancar Candra Premananto

Learning outcomes of the course unit

By the end of this course, the students are expected to be able to:

  1. provides views on research and content issues in consumer behavior.
  2. critically evaluate research results in consumer behavior and compose research that has scientific contributions in the field of consumer behavior.
  3.  critically analyze phenomena and empirical issues in various sectors, both in the public sector and in private organizations.

Mode of delivery (face-to-face, distance learning)
  1. Face to face 
  2. Distance learning using AULA UNAIR (due to pandemic COVID-19 situation)

Prerequisites and co-requisites (if applicable)

Course content

Learning materials for this course are described in the following materials: 

  • The main focus in this course is how the aspects of cognition, affection and consumer culture play a role in consumer decision making.
  • Deepening the philosophy in the discipline of Marketing Management.
  • Discussing various theories and philosophies related to consumer behavior in particular.

Recommended or required

reading and other learning resources/tools

Followings are the literature references the students can refer to each week: 

  1. Frank R. Kardes, Maria L. Cronley, Thomas W. Cline, 2011 Consumer Behavior, South-Western Cengage Learning, USA
  2. And other several articles, with topics adapted to learning materials.

Planned learning activities and teaching methods
  • Lectures
  • Discussion or work group
  • Presentations 

Language of instruction
  • English
  • Indonesia

Assessment methods and criteria

In order to pass this course, the students must meet the followings:

  • Being punctual and meeting 75% attendance of the scheduled classes.
  • Achieving a satisfactory attempt at all assessment tasks listed below:

Assessment details:

  • Group presentation and discussion: 60% 
  • Mid examination: 20%
  • Final examination: 20%