Course unit title

Purchase Behavior

Course unit code

PSI610

Type of course unit (compulsory, optional)

Compulsory

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The Second cycle of Master Degree Program

Year of study when the course unit is delivered

(if applicable)

2020-2021

Semester/trimester when the course unit is delivered

The Second Semester of Master Study

Number of ECTS credits allocated

3 Credits (4.8 ECTS)

Name of lecturer(s)

Sri Gunawan, DBA.

Dr. Dien Mardiyah, SE., M.Sc

Learning outcomes of the course unit

After completing the Purchasing Behavior course, students are expected to be able to:

1. Understand the definition and scope of consumer behavior

2. Understand the internal and external aspects that affect the decision-making process

3. Grasp the purchase decision process

4. Implement theory in practical cases

5. Express in writing the relationship between phenomena and concepts in the discipline of consumer behavior 

Mode of delivery (face-to-face, distance learning)

face to face

Prerequisites and co-requisites (if applicable)

-

Course content

This course is designed to provide an understanding of consumer behavior as one of the aspects of marketing management. A good understanding will make students become better consumers, marketers and society. The materials presented are the definition and scope of consumer behavior, internal aspects, external aspects, purchasing decision-making processes, the differences between individual consumer behavior, and organizational/business consumer behavior.

Recommended or required

Reading and other learning resources/tools
  1. Hawkins, Del I. and Mothersbaugh, David L. (2013), Consumer Behavior: Building Marketing Strategy, 13th edition, McGraw Hill International
  2. International Journal of Consumer Behavior
  3. Law No. 8/1999 on consumer protection

Planned learning activities and teaching methods
  1. Presenting lectures' materials and articles from international journals with related topics
  2. Discussing lectures' materials and articles from internationally accredited journals

Language of instruction

Indonesian

Assessment methods and criteria

Midterm exam (25%), final exam (25%), weekly assignments (25%), individual discussion/participation (25%)