Course unit title

Integrated Marketing Communications

Course unit code

SOK336

Type of course unit (compulsory, optional)

optional

Level of course units (according to

EQF: first cycle Bachelor, second cycle Master)

The first cycle of Bachelor Degree Program

Year of study when the course unit is delivered

(if applicable)

2020 - 2021

Semester/trimester when the course unit is delivered

The Sixth Semester of Bachelor Study

Number of ECTS credits allocated

4.8 Credits

Name of lecturer(s)
  1. Gancar Candra Premananto, Dr., SE., M.Sc
  2. Dien Mardhiyah, Dr., SE., M.Sc   

Learning outcomes of the course unit

After completing this course, students are expected to be able to explain the important values ​​of integrated marketing communication management conceptually and apply the materials in the real life.

Mode of delivery (face-to-face, distance learning)

Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/ )

Prerequisites and co-requisites (if applicable)

Marketing Management

Course content

1. Understanding Integrated Marketing Communication

2.Group Presentation on Marketing Communications of His Agency, Organizing Marketing Communication

3. Consumer Behavior and Communication Process

4. Sources, Messages and Channels

5. Creative Strategy

6. Agency Group Presentation:

7. Media Planning and Strategy

8. Supporting Media, Direct Marketing, Internet and Interactive Media

9. Marketing Communication through Sales Promotion, Marketing Communication through Personal Selling

10. Marketing Communication through PR, Marketing Communication through Publicity,

Marketing Communication through Corporate Advertising

11. Monitoring, Evaluation, and Control Issues

12. Presentation of Product Marketing Communication

Recommended or required

reading and other learning resources/tools

Belch, G. and M. Belch. (2009), Advertising and Promotion: An Integrated Marketing Communications Perspective, International edition, 8th Ed, McGraw-Hill. (BB)

Planned learning activities and teaching methods

Lectures, Discussions, and Quizzes

Language of instruction

Indonesian

Assessment methods and criteria

Mid-term exam 40% & Final exam 60%