Center for Marketing Stratery and Operations Excellence

Center for Marketing Strategy and Operations Excellence is a research group at the Faculty of Economics and Business, Universitas Airlangga, that examines contemporary marketing strategy and organizational operational excellence, covering consumer behavior, digital marketing, service management, and the optimization of supply chains and business operational processes. The group integrates strategic marketing perspectives with operations management approaches to help organizations, both in the service and manufacturing sectors, enhance competitiveness and efficiency amid ever-changing market dynamics. Supported by academics with expertise in marketing, consumer behavior, and strategic management, the group actively produces scholarly publications relevant to contemporary marketing and business operational challenges, both in Indonesia and globally.