Prof. Dr. Gancar Candra Premananto

Prof. Dr. Gancar Candra Premananto, SE., M.Si. is a Professor of Sustainable Consumer Behavior at the Faculty of Economics and Business, Airlangga University. He earned his Bachelor of Economics degree from Airlangga University in 1998, his Master of Science degree from Airlangga University in 2003, and his Doctorate degree from Gadjah Mada University in 2012. He has published 20 international scientific articles indexed by Scopus and many other national research articles, and consistently develops research in the fields of Marketing, Digital Marketing, Business Ethics, Consumer Behavior, and Integrated Marketing Communication. In addition to being active in education and research, he is also a member of the Asian Association of Consumer Interest & Marketing (AACIM) and the International Master in Management and Business Alumni Association (IMMBAA).