Dr. Masmira Kurniawati

Dr. Masmira Kurniawati is a lecturer in the Department of Management, Faculty of Economics and Business, Airlangga University, with expertise in marketing, consumer behavior, marketing communication, and service marketing. She earned her Bachelor of Economics degree from Gadjah Mada University in 1997, then completed her Master of Science studies at Airlangga University in 2002. Furthermore, she earned her doctorate from the University of Indonesia in 2012. During her career as an academic, she has produced more than 18 scientific publications and actively developed research focused on marketing, consumer behavior, marketing communication, and service marketing. In addition to carrying out educational, research, and community service activities, she is also a member of the Indonesian Master of Management Program Alliance (APMMI) and the Indonesian Management Forum (FMI).