Personal Branding Mastery is a work program from the Human Resources Development Department of HIMA EP Universitas Airlangga. This work program aims to develop an understanding of how to brand oneself focused on CVs, portfolios and LinkedIn. A person's ability to brand themselves with various appropriate media is crucial to achieving predetermined goals. Someone who quickly gets something (a job) should have mastered personal branding. Someone who already understands personal branding will be able to understand, write, and brand themselves with the planned goals to be achieved. The "Personal Branding Mastery" activity with the theme "How to Brand Yourself in the Digital Era." will be very useful for the provision of Development Economics students Universitas Airlangga to be able to have high competitiveness and be able to brand themselves.