The School of Business External (SOBEX) is an annual program initiated by the Workshop Entrepreneur Business Society (WEBS) Universitas Airlangga as a platform for learning and developing insights in the world of entrepreneurship. In 2025, SOBEX will launch as a non-commercial talk show aimed at MSMEs and the public, with the theme "The Power of Mindset: How to Ride the Wave of the Dynamic Industry."

This event aligns with Sustainable Development Goal (SDG) 8, Decent Work and Economic Growth, as it focuses on enhancing the capacity of MSMEs to navigate the dynamics of the digital industry. Through this talk show, participants will gain practical insights into digital marketing, particularly in building strong branding through social media, enabling businesses to survive and grow sustainably.

The event, which will be held on October 25–26, 2025, at the Galaxy Mall Exhibition Center in Surabaya, will feature experienced speakers from the digital marketing field who will share strategies, experiences, and the importance of a visionary mindset in business development. Through SOBEX, it is hoped that MSMEs can strengthen their competitiveness, adapt to industry changes, and contribute to inclusive and sustainable economic growth.