External Collaboration
Surabaya- March 1 – November 30, 2019, an activity agenda entitled “External Cooperation” was held by the Department of External Relations of the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) Universitas Airlangga (UNAIR).
External Cooperation is a new agenda that operates in the management of the FEB Student Executive Board for the 2019 period, emphasizing the cooperative relationship of the Student Executive Board as a representative of FEB students, with merchants around Campus B, Universitas Airlangga. External Cooperation aims to improve the welfare of students of the Faculty of Economics and Business Universitas Airlangga in fulfilling the needs of food, beverage products, and other services. In 8 months of carrying out activities, the FEB Student Executive Board has succeeded in collaborating with 14 merchants, including: Saliha Salon Muslimah, Batik Kalem, Roemah Sepatoe, AHASS Panglima Jaya Motor, Sun Optik, Zest Hotel Jemursari Surabaya, Parahita Diagnostic Center, PT. Excel Media Indonesia, NOC Cheese and Bubble Drink, LIA Ngangel, Beby's Coffee, Bosshead Barbershop, Roti Mart, and Surabaya English Preparation.
Through the External Cooperation activity agenda, not only the welfare of FEB UNAIR students, but also provide valuable lessons and experiences to the internal BEM FEB UNAIR 2019, especially the Department of External Relations. With the External Cooperation agenda, merchants can promote their merchants on Instagram and the Official Account LINE BEM FEB UNAIR which has a total of 19,567 followers (as of November 1, 2019) with a total of 4 posts on Instagram feeds and stories. However, merchants are required to provide feedback in the form of discount offers aimed at all active students of the Faculty of Economics and Business.
The External Cooperation agenda begins with a meeting with merchant employees and requesting contact information for the marketing and/or merchant owner. The person in charge of external cooperation then contacts the contact person and sends a cooperation proposal in the form of a draft collaboration, a Memorandum of Understanding (MoU), and a promotional offer. The External Cooperation agenda concludes with the signing of the MoU by the person in charge of the External Cooperation agenda and the merchant stakeholders.
Regarding what is expected after this External Cooperation agenda is implemented, Andrew Alvaro Harun - the person in charge of the External Cooperation agenda, explained "As staff of the Department of External Relations, the vanguard of the FEB UNAIR Student Executive Board, we will continue to pioneer, maintain, and develop cooperation with various merchants, both inside and outside Campus B, Universitas Airlangga. The goal is as a form of real work of BEM FEB UNAIR whose benefits can be felt directly by students, namely to improve the welfare and help meet the needs of students of the Faculty of Economics and Business Universitas Airlangga for various food products, beverages, and other services. In addition, with this External Cooperation agenda, it is hoped that MSMEs/merchants both inside and outside Campus B Universitas Airlangga who have collaborated with BEM FEB UNAIR 2019, can develop their businesses to be able to contribute to the regional and national economy "