MANAGEMENT STARTUP CHALLENGE (MSC) is a national-scale business plan competition for high school/vocational high school students and digital startups at the undergraduate/diploma level. It aims to accommodate and ignite the entrepreneurial spirit in students and become a platform for innovation and creativity in responding to current and future challenges. This year, we raised the theme "Implementation of Managerial Discipline to Empower Resources" with several theme options, namely Humanism, Natural Resources, and Industrial Segmentation. Registration starts from June 10, 2019 to September 30, 2019. Then, from October 1, 2019 to October 9, 2019, the first stage will be online selection and the announcement will be announced on October 10, 2019. After the online selection, on October 18, 2019, mentoring will be held for participants who pass and the final stage, namely demo day (presentation/pitching) will be held on October 19, 2019. Mentoring and demo day (presentation/pitching) will take place at the Faculty of Economics and Business, Universitas Airlangga Surabaya.