Scientific and Journal Articles

YURIKE ANINDYASARI 041524353006 Supervisor Sony Kusumasondjaja SE., M.Com., Ph.D. ABSTRACT The number of Instagram users continues to grow from year to year and so the parasocial concept does. The parasocial concept itself is gaining popularity and has been used a lot more in daily lives by marketeers. Marketeers compete to select the most influential person who has the ability to attract others in order to promote special products. This study was aimed at...

VIDYA SAKTIANINGSIH 041514353045 Supervisor Sony Kusumasondjaja, SE., M.Com., Ph.D ABSTRACT Entering the globalization era, the increasingly intense competition between Indonesian hospitals demands to improve their quality and to conduct more aggressive marketing strategies through branding on social media. Branding on social media in the form of brand posts is expected to effectively build brand engagement. This study focuses on...

Trendy Anugrah Isfandi041424353044 Supervisor Dr. Dwi Ratmawati, SE., M.Com. ABSTRACT Human resources are one of the factors of production that must be considered in an organization, because they are the key to an organization's success in the present and future. Job satisfaction is a key driver of employee morale, discipline, and employees' performance in supporting the realization of organizational goals. Employees are also faced with a...