Marketing Management

The Marketing Management course is a required course that can be taken by undergraduate students in the Management program during their third semester. This course aims to develop a deep understanding and the necessary knowledge of how companies carry out marketing activities. The course material consists of: basic concepts of marketing and marketing management, marketing orientation, consumer behavior, market segmentation—target market determination and positioning (STP)—as well as integrated marketing tools, all aimed at creating, communicating, and delivering value to customers. These fundamental concepts form the core of this course.