Artikel Ilmiah dan Jurnal

YURIKE ANINDYASARI 041524353006Dosen Pembimbing Sony Kusumasondjaja SE., M.Com.,Ph.D. ABSTRACT The number of Instagram users continue to grow from year to year and so parasocial concept does. Parasocial concept itself is getting popular and has been used a lot more in daily lives by marketeers. Marketeers compete to pick the most influencial person who has the ability to attract others in order to promote special products. This study was aimed ...

VIDYA SAKTIANINGSIH 041514353045Dosen PembimbingSony Kusumasondjaja, SE.,M.Com.,Ph.D ABSTRACT Entering the globalization era, the increasingly stringent competition between hospitals demands Indonesian hospitals to improve their quality and to conduct more aggressive marketing strategies through branding on social media. Branding on social media in the form of brandpost is expected to effectively build brand engagement. This study focuses on ...

Trendy Anugrah Isfandi041424353044Dosen PembimbingDr. Dwi Ratmawati, SE., M.Com. ABSTRACT Human resources is one of the factors of production that must be considered in an organization, because they are the key to an organization's success in the present and future. Job satisfaction is a key driver of employee morale, discipline, and employees' performance in supporting the realization of organizational goals. Employees are also faced with a ...