Strategic Marketing

This course is designed for undergraduate students who present discussions in the form of presentations, class discussions, group and individual assignments, regarding marketing management theories, concepts, phenomena and problems. As an advanced course, basic concepts and theories are assumed to have been studied by students at the previous level. The main topics in a period of 14 effective meetings will discuss in-depth theories (specifications, through international journal articles), through learning from research results (published by international journals) and other references related and relevant to the subject matter. This course discusses, among others, Market analysis, Customer value, Relationship marketing, Product branding, Pricing, marketing communication, and Marketing performance.