Contemporary Issues in Marketing Management

This course is designed for students in the Master of Management Science program. It examines contemporary marketing issues (theory and practice) and conducts analysis and synthesis using theoretical foundations. Through discussions, students will gain an overview of developments in marketing theory and practice, as well as current marketing issues. Lectures are conducted over 14 effective meetings (7 face-to-face meetings before and 7 face-to-face meetings after the midterm exam).