Business Simulation

This course uses an integrative approach to business. Therefore, running a business requires integrated marketing, financial, human resource, and operational strategies. The primary objective of this course is to equip students with the skills to become strategic decision-makers who can design, implement, and maintain the performance of a business organization. This course emphasizes the strategic process. This course uses a simulation approach, where students will run a sports shoe company. In this simulation, students will design, implement, and evaluate the company's strategy.