Sharia Marketing Management

This course covers the basic theories and practical aspects of marketing and business from an Islamic Sharia perspective. This course builds upon the Marketing Management course. As is well known, Marketing Management is a tool for creating, communicating, and offering products of value to consumers. Therefore, this course also provides students with knowledge, understanding, and critical thinking skills regarding the characteristics, principles, and values of Sharia-based marketing activities, as well as the implementation of Sharia marketing in various business activities.