The International Business Case Competition (IBCC) is an annual academic event initiated by the Student Association of the Bachelor of Management Program at Airlangga University, and serves as a strategic pillar as one of the most prestigious sub-events in the Management Expo (MEXPO) series.

By 2026, the IBCC will transform into an integrated ecosystem bridging the realms of education, interdisciplinary collaboration, and applied innovation. This competition converges students’ creative ideas with the volatility and complexity of real-world challenges in the industrial sector.

Through this platform, the capabilities of future corporate leaders are evaluated not only based on the sharpness of their analytical strategic formulation but also on their competence in articulating the company’s core values and mission to the public in an authentic, accountable, and sustainability-based manner.