Prof. Dr. Sri Hartini

Prof. Dr. Sri Hartini, SE., M.Sc. is a Professor of Marketing Strategy Management Science at the Faculty of Economics and Business, Airlangga University. She earned her Bachelor of Economics degree from Diponegoro University in 1990, her Master of Science degree from Airlangga University in 2000, and her Doctorate degree from Airlangga University in 2008. She has published 33 international scientific articles indexed by Scopus and many other national research articles, and consistently develops research in the fields of Consumer Behavior, Digital Marketing, Marketing Strategy, and Green Marketing. In addition to being active in education and research, she is also a member of the Indonesian Management Forum (FMI) and the Indonesian Lecturers Association (ADI).