Advanced Consumer Behavior Course unit title Advanced Consumer Behavior Course unit code PSI802 Type of course unit (Compulsory, optional) Optional Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The Third Cycle of Doctoral Degree Program Year of study when the course unit is delivered (if applicable) 2020 – 2021 Semester/trimester when the course unit is delivered 3rd Semester of Doctorate Study Number of ECTS credits allocated 4.8 credits Name of lecturer(s) Dr. Sri Hartini, SE., M.Si. Dr.Gancar Candra Premananto Learning outcomes of the course unit By the end of this course, the students are expected to be able to: provide views on research and content issues in consumer behavior. critically evaluate research results in consumer behavior and compose research that has scientific contributions in the field of consumer behavior. critically analyze phenomena and empirical issues in various sectors, both in public sector and in private organizations. Mode of delivery (face-to-face, distance learning) Face-to-face Distance learning using AULA UNAIR (due to pandemic COVID-19 situation) Prerequisites and co-requisites (if applicable) Course content Learning materials for this course are described in the following materials: The main focus in this course is how the aspects of cognition, affection and consumer culture play a role in consumer decision making. Deepening the philosophy in the discipline of Marketing Management. Discussing various theories and philosophies related to the consumer behavior in particular. Recommended or required reading and other learning resources/tools Followings are the literature references the students can refer to each week: Frank R. Kardes, Maria L. Cronley,Thomas W. Cline,2011 Consumer Behavior, South-Western Cengage Learning,USA And other several articles, with topics adapted to learning materials. Planned learning activities and teaching methods Lectures Discussion or work group Presentation Language of instruction English Indonesia Assessment methods and criteria In order to pass this course, the students must meet the followings: Being punctual and meeting 75% attendance of the scheduled classes. Achieving a satisfactory attempt at all assessment tasks listed below: Assessment details: Group presentation and discussion: 60% Mid examination: 20% Final examination: 20%