Purchase Behavior Course unit title Purchase Behavior Course unit code PSI610 Type of course unit (compulsory, optional) Compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The Second cycle of Master Degree Program Year of study when the course unit is delivered (if applicable) 2020-2021 Semester/trimester when the course unit is delivered The Second Semester of Master Study Number of ECTS credits allocated 3 Credits (4.8 ECTS) Name of lecturer(s) Sri Gunawan, DBA. Dr. Dien Mardiyah, SE.,M.Si Learning outcomes of the course unit After completing the Purchasing Behavior course, students are expected to be able to: 1. Understand the definition and scope of consumer behavior 2. Understand the internal and external aspects that affect the decision-making process 3. Grasp purchase decision process 4. Implement theory in practical cases 5. Express in writing the relationship between phenomena and concepts in the discipline of consumer behavior Mode of delivery (face-to-face, distance learning) face-to-face Prerequisites and co-requisites (if applicable) - Course content This course is designed to provide an understanding of consumer behavior as one of the aspects of marketing management. A good understanding will make students become better consumers, marketers and society. The materials presented are the definition and scope of consumer behavior, internal aspects, external aspects, purchasing decision-making processes, the differences between individual consumer behavior, and organizational/business consumer behavior. Recommended or required Reading and other learning resources/tools Hawkins, Del I. dan Mothersbaugh, David L. (2013), Consumer Behavior: Building Marketing Strategi, 13th edition, McGraw Hill International International Journals of Consumer Behavior Law No. 8/1999 on consumer protection Planned learning activities and teaching methods Presenting lectures’ materials and articles from international journals with related topics Discussing lectures’ materials and articles from international accredited journals Language of instruction Indonesian Assessment methods and criteria Midterm exam (25%), final exam (25%), weekly assignments (25%), individual discussion/participation (25%)