Marketing Management Strategy Course unit title Marketing Management Strategy Course unit code MNP625 Type of course unit (compulsory, optional) Compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The Second cycle of Master Degree Program Year of study when the course unit is delivered (if applicable) 2020-2021 Semester/trimester when the course unit is delivered The Second Semester of Master Study Number of ECTS credits allocated 3 Credits (4.8 ECTS) Name of lecturer(s) Dr. Sri Hartini, SE.,M.Si Prof. Dr.Sri Wahyuni A,SE.,MSi Learning outcomes of the course unit After completing this course, students are expected to have the ability to sharpen the analysis and synthesis of various marketing concepts and theories, include: (1) strategic management inputs, (2) strategic formulation, and (3) strategic implementation. Students are required to conduct environmental analysis including market segmentation, target market selection, and brand positioning as well as create strategic plans and marketing programs Mode of delivery (face-to-face, distance learning) face-to-face Prerequisites and co-requisites (if applicable) - Course content This course provides knowledge about the management of marketing strategies includes the development, implementation and evaluation of marketing strategies in order to achieve a sustainable competitive advantage. This course discusses the strategic decision-making process in the field of marketing derived from strategy at the parent company (corporate) level and the business unit level includes market driven strategy, competitive space, relationships strategy, product innovation, marketing mix strategy. Recommended or required Reading and other learning resources/tools Strategic Marketing 10th (tenth) Edition by Cravens, David, Piercy, Nigel published by McGraw-Hill/Irwin (2012) Planned learning activities and teaching methods 1. Presenting and discussing materials 2. Reviewing articles 3. Discussing Case Studies Language of instruction Indonesian Assessment methods and criteria Final exam (25%), midterm exam (25%), presentation and discussion (20%), and papers (30%)