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Course unit title |
Marketing Management Research Methodology |
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Course unit code |
PNE607 |
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Type of course unit (compulsory,optional) |
Compulsory |
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Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) |
The Second cycle of Master Degree Program |
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Year of study when the course unit is delivered (if applicable) |
2020-2021 |
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Semester/trimester when the course unit is delivered |
The First Semester of Master Study |
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Number of ECTS credits allocated |
3 Credits (4.8 ECTS) |
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Name of lecturer(s) |
1. Prof. Dr. Tanti Handriana, S.E., M.Si. 2. Dr. Masmira Kurniawati, SE.,M.Si |
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Learning outcomes of the course unit |
Students are able to design marketing management research with the right research method |
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Mode of delivery (face-to-face, distance learning) |
face-to-face |
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Prerequisites and co-requisites (if applicable) |
- |
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Course content |
This course discusses research design conducted under the scope of marketing management by using both quantitative and qualitative approaches. The materials given before midterm exam are introduction to marketing research, the research process: an overview, qualitative research, observation studies, survey research, experimental research, and proposal presentation. Subsequently, the materials given further include measurement & scaling concept, questionnaire development, population & sampling, qualitative data analysis, quantitative data analysis, report preparation and presentation, and mini research presentation. |
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Recommended or required Reading and other learning resources/tools |
Cooper, D.R., and Schindler, P.S. (2006). Business Research Methods. 11th Edition. McGraw-Hill. |
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Planned learning activities and teaching methods |
Lectures, Discussions, Exercises, Assignments |
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Language of instruction |
Indonesian |
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Assessment methods and criteria |
Individual participation (15%), individual assignment (20%), group report presentation (10%), group participation (15%), midterm & final exam (40%) |
