Integrated Marketing Communication Course unit title Integrated Marketing Communication Course unit code MNP604 Type of course unit (compulsory,optional) Optional Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The Second cycle of Master Degree Program Year of study when the course unit is delivered (if applicable) 2020-2021 Semester/trimester when the course unit is delivered The First Semester of Master Study Number of ECTS credits allocated 3 Credits (4.8 ECTS) Name of lecturer(s) Dr. Gancar C. Premananto, SE.,M.Si Sony Kusumasondjaja, SE.,M.Com.,Ph.D Learning outcomes of the course unit After completing the Integrated Marketing Communication course, students are expected to: - explain the basic concepts of integrated marketing communication and its tools - design and implement an effective integrated marketing communication strategy - analyze and provide solutions to organizational problems related to integrated marketing communications. Mode of delivery (face-to-face,distance learning) face-to-face Prerequisites and co-requisites (if applicable) - Course content The Integrated Marketing Communication course discusses how marketing communication strategies are implemented by companies in an integrated manner by combining various marketing communication tools. The topics presented in this course include the basic concepts of marketing communication, the formation of consumer behavior, media planning, and a discussion of marketing communication tools for instance advertisements, sales promotions, sponsorships, events, and others Recommended or required Reading and other learning resources/tools Clow, Kenneth E. and Donald Baack. (2012). Integrated Advertising, Promotion,and Marketing Communications. 5th Edition. Prentice Hall Planned learning activities and teaching methods Lectures, Discussions, Exercises, Assignments Language of instruction Indonesian Assessment methods and criteria Midterm exam (50%), final exam (50%),