Brand Management Course unit title Brand Management Course unit code MNP 613 Type of course unit (compulsory, optional) Compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The Second cycle of Master Degree Program Year of study when the course unit is delivered (if applicable) 2020-2021 Semester/trimester when the course unit is delivered The Second Semester of Master Study Number of ECTS credits allocated 3 Credits (4.8 ECTS) Name of lecturer(s) Dr. Gancar Candra Premananto, SE., MSi. Dr. Masmira Kurniawati, SE., MSi. Learning outcomes of the course unit After completing Brand Management course, the students are expected to be: • Able to explain brand concepts and related topics • Able to design and apply effective brand value development strategies • Able to analyze, design, and introduce innovations and brand extensions in order to increase value • Able to provide solutions to problems or organizational barriers related to the brand Mode of delivery (face-to-face, distance learning) face-to-face Prerequisites and co-requisites (if applicable) - Course content The Brand Management course discusses the definition of brand, the importance of brand in a company's marketing communications, and brand management. The topics presents in this course include basic brand concepts, customer-based equity, strategy to increase and develop the value of brands, brand management strategies over time, as well as brand constraint solutions. Recommended or required Reading and other learning resources/tools Kevin Lane Keller.. (2012). Strategic Brand Management. 4th Edition. Upper Saddle River. New Jersey: Prentice Hall Planned learning activities and teaching methods -Discuss lecture materials -Presentation and discussion of case studies Language of instruction Indonesian Assessment methods and criteria Final exam (35%), midterm exam (35%), presentation (15%), and case study (15%)