Advanced Marketing Management Course unit title Advanced Marketing Management Course unit code MNP614 Type of course unit (compulsory,optional) Compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The Second cycle of Master Degree Program Year of study when the course unit is delivered (if applicable) 2020-2021 Semester/trimester when the course unit is delivered The First Semester of Master Study Number of ECTS credits allocated 3 Credits (4.8 ECTS) Name of lecturer(s) Dr. Sri Hartini, SE.,M.Si Prof. Dr. Sri Wahjuni Astuti, SE., MS Learning outcomes of the course unit Students are expected to be able to analyze and synthesize various marketing concepts and theories including: market analysis (customer and competitor analysis), building value, marketing relation, branding, pricing, marketing communication and postmodern marketing. Mode of delivery (face-to-face,distance learning) face-to-face Prerequisites and co-requisites (if applicable) - Course content This course is designed for undergraduate students in the form of class presentations and discussions, group and individual assignments related to theories, concepts, phenomena and problems of marketing management. As an advanced subject level, students are expected to take up the basic concepts and theories at the previous level. Topics of discussion in 14 effective meetings will discuss the theories and research results of international journal articles as well as other references that relevant to the subject matter. The main topics of this course are market analysis, customer value, relationship marketing, product branding, pricing, marketing communication, and marketing performance. Recommended or required Reading and other learning resources/tools Best, Roger J. (2014). Market-Based Management. Strategies for Growing Customer Value and Profitability. Sixth edition. Pearson. Planned learning activities and teaching methods Lectures, Discussions, Exercises, Assignments Language of instruction Indonesian Assessment methods and criteria Midterm exam (30%), final exam (30%), discussion (15%), group assignments (10%), individual assignments (15%)