Marketing Management Seminar Course unit title Marketing Management Seminar Course unit code MNP401 Type of course unit (compulsory, optional) compulsory Level of course unit (according to EQF: first cycle Bachelor, second cycle Master) The first cycle of Bachelor Degree Program Year of study when the course unit is delivered (if applicable) 2020 - 2021 Semester/trimester when the course unit is delivered The Sixth Semester of Bachelor Study Number of ECTS credits allocated 4.8 Credits Name of lecturer(s) Sri Gunawan, DBA Sony Kusumasondjaja, SE.,M.Com.,Ph.D Learning outcomes of the course unit After completing this course, students are expected to be able to link phenomena and scientific concepts of marketing disciplines (cognitive aspects), pour the interconnected of phenomena and concepts in marketing disciplines in the written form (writing and cognitive skills), and alsocriticize the marketing articles both popular and scientific (cognitive aspects). Mode of delivery (face-to-face, distance learning) Face-to-face and distance learning (using https://hebat.elearning.unair.ac.id/) Prerequisites and co-requisites (if applicable) Marketing Management Course content 1.Review of Marketing Management Concepts 2.Domain Marketing Management Understand conceptual articles 4.Decision-Making Process inGroup 5.Shopping Behavior 6.CSR 7.Cultural Comparison 8.Gender Issues 9.Information Technology 10Loyality 11.Service Industry Qualitative research and mixed method Recommended or required reading and other learning resources/tools Kotler and Keller (2009), Marketing Management, New Jersey, Prentice Hall.Literature is obtained from various sources, textbooks during lectures, popular marketing books, scientific articles, as well as popular articles. Planned learning activities and teaching methods Lectures, Discussions, and Quizzes Language of instruction Indonesian Assessment methods and criteria Mid-term & Final exams (100%)