Title : Islamic Leadership and Internal Marketing: Evidence from Islamic Banking
Authors:
- Ririn Tri Ratnasari
Department : Islamic Economics
Journal Name : International Journal of Innovation, Creativity and Change
Kinds of Journal : Q3
Keywords : Islamic Leadership, Internal Marketing, Employee Performance, and Employee Welfare.
Abstract:
This study aims to determine the effect of Islamic leadership and internal marketing on employee performance, employee performance on employee welfare, Islamic leadership and internal marketing on employee welfare, the dominant influence on employee welfare Leadership based on Islamic Law. The sample in this study was 107 Permanent Employees Who Carried Out Marketing Activities and Worked at Islamic Banks (Bank Muamalat and Bank Syariah Mandiri) for a minimum of five years, Namely the period of 2015 to 2019 in East Java, Indonesia. The Analysis Technique Used the Partial Least Square Method. The results of this study indicate that internal marketing and Islamic leadership influence employee performance. Employee Performance Affects Employee Welfare. Internal Marketing Has No Effect on Employee Welfare at Islamic Banks. Islamic leadership has a significant positive effect on employee welfare at Islamic banks.
For details : https://www.ijicc.net/images/vol11iss11/111150_ratnasari_2020_e_r.pdf
