Title : FOMO-Related Consumer Behavior in Marketing Context: A Systematic Literature Review
Authors:
- Alfina
- Sri Hartini
- Dien Mardhiyah
Department : Management
Journal Name : Cogen Business and Management
Kinds of Journal:
Keywords : FOMO, consumer behavior, consumption, systematic literature review
Abstract:
The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the FOMO phenomenon. This systematic literature review analyzes and synthesizes developments, antecedents, and emerging responses to FOMO in a broad context of consumer behavior. This study employs a systematic literature review, analyzing 42 empirical studies from the SCOPUS and Web of Science databases. The findings indicate that FOMO is often associated with negative psychological situations. Still, without realizing it when studying FOMO in the marketing context, it turns out that it gives a response that positively impacts consumption behavior.
For details : https://doi.org/10.1080/23311975.2023.2250033