Title : Do Domestic and Global Environmental Events can Stimulate E-Motorcycle Purchase Intention?
Authors :
1. Syaifurrizal Wijaya Putra
2. Lissa Rosdiana Noer
3. Tanti Handriana
4. Dien Mardhiyah
Department : Management
Journal Name: Journal of Environmental Assessment Policy and Management
Kinds of Journal : Q2
Keywords : electronic motorcycle, green documentary, environmental concern
ABSTRACT
One of the causes of environmental degradation is human behavior that destroys the environment. This environmental phenomenon can arise from both the domestic and global spheres, where domestic means that it comes from the immediate environment and global means that it comes from a multinational environment. Knowledge of these two types of events is thought to be able to influence the desire to buy 'green' products and can be stronger if the environmental knowledge of the individual is also already strong. This study seeks to test the relationship of these variables using a video documentary stimulus and processing through structural equation modeling. The results show that environmental knowledge is much stronger in influencing domestic environmental concerns than global environmental concerns. In addition, the results also explain that global environmental concerns have a stronger influence on an individual's decision to buy green products. Indonesia's government should make a policy about increasing public service advertisements that provide information on global disasters to encourage the purchase of green products.
For details : https://www.worldscientific.com/doi/10.1142/S1464333223500035
