Title: DETERMINING COMPETITIVE STRATEGIC FOR E-COMMERCE BUSINESSES IN INDONESIA.
Author: N. Ari Subagio
Item Type : Thesis (Thesis)
Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
The company's ever-changing environmental conditions require companies to always be responsive in dealing with them. This requires companies to always evaluate their capabilities (strengths and weaknesses) as well as opportunities and threats that arise. The ability to identify strengths, weaknesses, opportunities and threats will provide a competitive advantage for the company. So that the company's survival can be maintained. This research aims to (1) determine the strengths and weaknesses of companies providing internet portal services; (2) Knowing the opportunities and threats faced in the internet portal industry currently and in the future; (3) Knowing appropriate strategies in order to maximize strengths and opportunities while minimizing existing weaknesses and threats. This research was conducted at an internet portal service provider company, namely PT. Posmo Medianet Internasional ( http://www.posmo.com ) which is the Opposition Group (the publishing group that handles the Opposition, Posmo, Gugat, Dendang tabloids) within the Jawa Pos Group. The analysis technique carried out in this research uses a matrix which includes the SWOT Matrix, IE Matrix, and Grand Strategy Matrix. Data was collected using a questionnaire sent via email. Apart from PT. Posmo Medianet Internasional, data was also obtained from interviews with 11 other internet portal service managers and an information technology expert to help identify external factors that influence the development of this industry. The analysis carried out succeeded in identifying internal factors which include strengths and weaknesses as well as external factors which include opportunities and threats that have an influence on PT. Posmo Medianet International. From the results of this analysis, several alternative strategies were produced which include: (1) SO Strategies, (2) WO Strategies, (3) ST Strategies, (4) WT Strategies, and (5) Hold and Maintain. Apart from that, several suggestions were also conveyed to PT. Posmo Medianet Internasional to follow up on alternative strategies generated through this research. The development carried out should be directed at attracting more consumers and increasing visits by existing consumers to the Posmo.com website.
Keywords: INTERNET (COMPUTER NETWORK); STRATEGIC PLANNING
Sources: http://repository.unair.ac.id/34815/
