According to (Oktavia, 2020), a content writer is a professional writer of content for websites or articles on the internet. The essential skills a content writer must possess are writing that captures readers' attention and conducting research for content development.

In order to develop the soft skills and creativity of Universitas Airlangga Undergraduate Management students in the field of digital writing, Universitas Airlangga Universitas Airlangga Undergraduate Management students, to be able to better understand the potential of a career as a content writer in the future in the field of digital writing and develop their skills and creativity, especially in today's modern era. As well as being able to become agents of change for a better generation.

M-Writing is one of the programs organized by HIMA S1 Management Universitas Airlangga in the form of training to prepare for a digital writing career packaged in the form of a workshop with a one-day implementation period with a series of events, delivery of materials, and assignments in the form of content writing with the theme "Comparison of Lecture Effectiveness During the Online to Offline Transition Period" with a minimum of 2 pages and a maximum submission time of one week as a requirement for participants to get a certificate. This year, M-Writing carries the theme "Content Writer as a Future Career" where the discussion of M-writing this year focuses on a future career as a digital content writer.

This year, M-Writing supports the implementation of the Sustainable Development Goals (SDGs), which support sustainable development. The fourth aspect of SDGs covered in M-Writing 2022 is Quality Education. M-Writing activities focus on educational programs for all Universitas Airlangga students without exception. The series of events includes a scientific writing training program with the theme "content writing." It is hoped that the fourth SDG aspect will improve the quality of education and skills of all Universitas Airlanggastudents.