Management Startup Challenge is a business plan and digital startup competition organized by the Universitas Airlangga which is one of the sub-events of the Management Expo. The Management Startup Challenge (MSC) is back in 2024 with a target focus on D3, D4, and S1 students (maximum semester 7) at the national level. This competition aims to be a forum and encourage entrepreneurship for students. The Management Startup Challenge (MSC) includes a series of competitions held online and offline, both in the form of BMC, business proposals, and power points. This competition supports several Sustainable Development Goals (SDGs) adopted by the UN, including:
1. Quality Education (SDGs 4): Generating creative and innovative ideas in business skills needed in the future so as to improve the quality and access to education.
2. Decent Work and Economic Growth (SDGs 8): Encouraging job creation, entrepreneurship, and inclusive and sustainable economic growth.
3. Partnerships to Achieve the Goals (SDGs 17): Developing effective and strategic partnerships in achieving the overall sustainable development goals.