Title: THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE CREATIVITY WITH CREATIVE SELF-EFFICACY AS A MEDIATION
Author: SARAH AULIA FADHILAH
Item Type : Thesis (Thesis)
Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
To face increasingly diverse competition, various industrial sectors, especially the agricultural sector, must increase employee creativity, which will eventually lead to various innovations in their products. Organizations need to build a creative environment so that creative work results can help achieve competitive advantage compared to other organizations (George and Zhou, 2002). This study aims to determine the effect of transformational leadership on employee creativity with Creative Self-Efficacy (CSE) as a mediator. The next objective is expected to provide considerations for companies in making policies to be able to support the performance of the sales and marketing division at PT. Dupont Indonesia (Corteva). This study was conducted using a survey method using questionnaires and interviews and using the PLS statistical test tool. In this study, the results found that transformational leadership does not have a significant effect on employee creativity. Furthermore, transformational leadership has a significant effect on employee creativity if mediated by Creative Self-Efficacy (CSE), thus constituting a full mediation.
Keywords: Transformational Leadership, Creative Self-Efficacy (CSE), Employee Creativity
Sources: http://repository.unair.ac.id/76804/