Title: Business Strategy of Muslim Traders in Medina Restaurants
Author: Hendra Eka Saputra
Affiliations : Master of Economics Program, Faculty of Economics and Business, Universitas Airlangga Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
This study aims to determine the business strategy implemented by the Madinah restaurant (depot) so that it continues to survive from generation to generation using indicators of the Prophet's business strategy and general strategy. This type of research is qualitative using case study methods and analysis. The primary data source of this study, with the main source being the owner of the Madinah depot, then the researcher used triangulation of other sources, namely from suppliers, employees, customers, and finally the surrounding community. Data collection techniques through interviews and observations. Data analysis techniques first reviewed, reduced data, checked the validity of the data, and finally analyzed the data. The owners of the Madinah restaurant tend to use the business strategy carried out by the Prophet Muhammad. The business that is run can survive because the founder involved the second generation and the second generation involved the third generation in the business. There is a process of unintentional or planned knowledge transfer that makes the Madinah depot survive and still operate today. In this study, it was also found that the first and second generations have other businesses outside the Madinah depot business. Finally, the findings in this study are the creation of customer loyalty, this occurs when the first generation has loyalty to Allah SWT and fellow human beings. This is a good thing that can be felt by the next generation.
Keywords: Prophet Muhammad's Business Strategy, General Business Strategy, Medina Restaurant