Sheila Marthalia
041414353047
Supervisor
Dr. Dien Mardiya, SE., Msi
ABSTRACT
Oneplus uses social media marketing to increase their presence in Indonesia. Instagram is social media in the most popular social media in the world. Instagram has user engagement 15 times the fold of Facebook and 25 times the fold of Twitter. Now, Instagram is not only present as a social media in the virtual world but also it can be an alternative used in marketing. Instagram gives them a platform where users and companies can communicate in the general public
) and directly (directly). This research has an objective to understand the extent of the influence of social media marketing Instagram to brand awareness, word of mouth, and repurchase intention of OnePlus products. This research uses partial least squares (PLS). The of this research are social media marketing has a positive influence to brand awareness, social media marketing has a positive influence to word of mouth, brand awareness has no influence to repurchase intention, word of mouth has a positive influence to repurchase intention
Keywords: Social Media Marketing, Instagram, Brand awareness, Word of Mouth, repurchase intention, Onepluss.