Title : Instagram and Its Role as a Social Enterprise Transparency Media in Indonesia
Authors:
- Anita Wijayanti
- I Made Narsa
- Hamida
Department : Accounting
Journal Name : Assets Journal of Accounting and Education
Kinds of Journal:
Keywords : Instagram, transparency, social enterprise, women empowerment, transparency, women empowerment
Abstract:
This study identifies the role of Instagram as a medium of transparency for three Social Enterprises that operate in the creative sector with empowering women as part of their social mission. This study employs content analysis with the help of NVivo software on various narratives, photos, and videos uploaded through the Instagram account from January to May 2023. The researcher also interviewed the CEO and beneficiaries via Instagram live chat. This study indicates the significant role of Instagram in building trust and media dialogue between companies and the public, which are essential in achieving company accountability, legitimacy, and sustainability. ABSTRACT This study identifies the role of Instagram as a medium of transparency for three Social Enterprises that operate in the creative sector with empowering women as part of their social mission. This study uses content analysis with the help of NVivo software on various narratives, photos, and videos uploaded through the Instagram account from January to May 2023. The researcher also interviewed the CEO and beneficiaries via Instagram live chat. This study shows the important role of Instagram in building trust and media dialogue between companies and the public, which are essential in achieving company accountability, legitimacy, and sustainability.
For details : https://doi.org/10.25273/jap.v12i2.17511