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Instagram and its role as a social enterprise transparency media in Indonesia

Instagram and its role as a social enterprise transparency media in Indonesia

Title : Instagram and its role as a social enterprise transparency media in Indonesia

Authors:

  1. Anita Wijayanti
  2. I Made Narsa
  3. Hamidah

Department : Accounting

Journal Name : Assets of Accounting and Education Journal

Kinds of Journal:

Keywords : Instagram, Transparency, Social Enterprise, Women Empowerment, Transparency, Women's Empowerment

Abstract:

This study identifies the role of Instagram as a medium of transparency for three social enterprises that operate in the creative sector with empowering women as part of their social mission. This Study Employs Content Analysis with the Help of Nvivo Software on Various Narratives, Photos, and Videos Uploaded through the Instagram Account from January to May 2023. The Researcher also interviewed the CEO and Beneficiaries via Instagram Live Chat. This study indicates the significant role of Instagram in Building Trust and Media Dialogue between Companies and the Public, which are essential in the achievement company accountability, legitimacy, and sustainability. their social mission. This study uses content analysis with the help of NVIVO software on various narratives, photos and videos uploaded through Instagram accounts in January to May 2023. Researchers also interview CEOs and beneficiaries through Instagram live chat. This study shows the important role of Instagram in building trust and media dialogue between the company and the public, which is important in achieving accountability, legitimacy, and company sustainability.

For details : https://doi.org/10.25273/jap.v12i2.17511