Title: Information Overload and Communication Overload on Social Media
Exhaustion and Job Performance
Authors:
1. Prof.
Dr. Anis Eliyana, SE., M.Sc. 2. Shochrul Rohmatul Ajija, SE., M.Ec.
3.Dr.
Ahmad Rizki Sridadi 4. Anis Setyawati
5. Alvin Permana Emur
Department : Management
Journal Name : Systematic Reviews in Pharmacy
Type of Journal : Scopus Q2
Keywords : Communication Overload;
Information Overload; Job Performance; Job Quality; Social Media Exhaustion

Technological advances change faster, especially with the development of mobile devices. This easy accessibility, when used at work, can have a positive and negative impact. As we know the workplace is an atmosphere where an individual does a job according to his field. Yu et al., (2018) further claims that not all workplaces make it easy for an employee to use a cellphone while working. This is because the company's manager or owner does not want the ease of internet access to hamper employee performance. Basically, people with the same job may have a different level of success when doing tasks (Wisniewski & Dutton, 2011), making their roles in the workplace often different.
A Nucleus Research study found that full access to Facebook at work resulted in a decline in performance by 1.5%. Individuals who depend too much on social media seem to have negative feelings that can ultimately increase techno-stress and trigger a decline in performance (Brooks, 2015). This is in accordance with Yu et al., (2018), which noted that the decline in performance was mostly caused by social media fatigue. Yu et al., (2019) said this condition arose when an employee used excessive social media during working hours. As a result, employees cannot work efficiently and optimally. This is also in accordance with Lee's research (2016), which notes that when someone receives information that exceeds his ability, they may feel out of control and experience fatigue on social media. Social media fatigue is not only influenced by excessive information, but also by excessive communication (Zhang et al., 2016). The study shows that there will be contact that is considered unnecessary when someone interacts and speaks continuously, or in terminology, the idea is called excessive communication.
Bukalapak is one of the largest e-commerce companies in Indonesia, even one of the four unicorns based in Indonesia. Its business that is widely done online has have consequences for its employees to be active and intense connected to the internet. Bukalapak uses an online marketing strategy that requires greater attention. In fact, to accelerate its progress, Bukalapak implements a massive marketing strategy by increasing advertisements to persuade more people to open stalls (online stores) and become buyers (www.dehaham.com). Therefore, employees have more potential to experience social media exhaustion.
The purpose of this study is to determine the impact of information overload and communication overload on Social Media Exhaustion and Job Performance on Bukalapak Company Marketing Employees. The results stated that Information Overload and Communication Overload had a positive and significant effect on Social Media Exhaustion, then Social Media Exhaustion, Information Overload and Communication Overload had a negative and significant effect on Job Performance.
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