Title : From Practice to Theory: White Ocean Strategy of Creative Industry in East Java Indonesia
Authors :
- Sri Hartini
- Jovi Sulistiawan
- Masmira Kurniawati
- Muhammad Ihwanudin
Department Journal Name Management
: Review of International Geographical Education Online
Kinds of Journal : No-Q as Journal
Keywords : Creative Industry, Philanthropy, Religious, Value, White Ocean Strategy
ABSTRACT
THIS STUDY Focuss on Implementing the White Ocean Strategy in the Creative Industries. The discussion included identifying business activities, antecedents, and the consequences of implementing the White Ocean Strategy-Data Collection through in-Depth Interviews with 48 Key Informants, Including the Owners and Consumers of the Creative Industry, East Java, Indonesia. Research Results Show That Businesses or Corporates Need to Pay More Attention and Leverage The White Ocean Strategy to Increase Their Value and Differentiation Advantage. They also need to maintain religiosity and corporate altruism and want to keep ahead in the creative industry. The study results that there are five propositions. Religiosity and Philanthropy are the basis for compans to do a white ocean strategy. It increased customer's social and emotional value. Also, it would be the marketer's differentiation advantage. Altruism and Product Quality Trigger Consumer Purchasing Decisions. The paper contributes to the literature and future research. Consumer Care and Product Quality Trigger Consumer Purchasing Decisions, Strengthening the White Ocean Strategy's Influence on Consumer Response.
For Details : https://rigeo.org/submit-a-menuscript/submissions/article/view/1346
