Title : Factors Determining Indonesian Muslim Behavior in Purchasing Halal Food: A Preliminary Study

Authors : La Ode Alimusa, Adinda Septiani M, Ririn Tri Ratnasari, Hasan Aedy

Department : Islamic Economy

Journal Name : Ethicsonomy

Kinds of Journal :

Keywords : Muslim behavior; halal food; Exploratory Factor Analysis (EFA)

ABSTRACT :

Halal Food and Consumer Behavior Are Hot Issues in Scholarly Publications. Howver, Research Exploring the Factors Determining Consumer Decisions by the Exploratory Study is still rare. Therefor, this study aimed to identify the factors that determine Indonesian Muslims' purchasing of halal food. We focused on Halal Muslim Food Consumers and 140 Questionnaires were distributed. Exploratory Factor Analysis and Confirmation Factor Analysis was used for data analysis. The Findings Showed that Three Main Factors Determine Muslim Purchase Decisions for Halal Food: Halal Awareness, Religiosity, and The Safety & Quality of Halal Food. A novel model of halal food consumer behavior that implies the application of halal-tayyibah in Islamic teaching, the integration of halalness with product safety and quality. The Study Also Implies that Business Players Must Pay Attention to Halal Aspects in All Business Processes, from Manufacturing to Marketing, for the Halal Food Value Chain to Be Fully Fulfilled.

For details :
https://doi.org/10.15408/etk.v22i2,26979