Title: THE INFLUENCE OF PERCEPTIONS OF USEFULNESS, EASE OF USE, AND CONFIDENCE ON ATTITUDES AND INTENTIONS TO USE MOBILE BANKING SERVICE TECHNOLOGY (Study of BCA Bank Customers in Kata Sumenep)
Author: NURDODY ZAKKI
Affiliations : Master of Management Science Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
This study aims to analyze the effect of perception of use, ease of use, and trust in attitudes and intentions to use mobile density technology, case studies on Bank BCA customers in Sumenep City. This study aims to provide EMPMS evidence of the effect of perception of usefulness, ease of use, and trust in attitudes and intentions to use the Mohile Hankl1 LG service technology This study is a Confirmatory study by conducting several hypothesis tests to describe the causal relationships of all variables. The researcher's population is a customer of Bank BCA Sumenep Electronic Banking (E-BANKING) users, one of which is Mobile BankMG. The technical analysis used to test the researcher's hypothesis is carried out by using structural Equatwn LVFodelling (SEM) which is supported by the AMOS program version 18. The results show that the perception of ease of use, the trust under study has a positive and significant effect on the attitudes and intentions of customers to use mobile banking service technology. Whereas the perception of the use has a negative and insignificant effect on the attitude of using mobile banking services, this also occurs in the attitude variable that has a negative and not significant effect on the intention to use mobile banking services. The results of this study are useful for providing scientific information about variables that are examined both perception of use, ease of use. and trust in attitudes and intentions to use mobile banking service technology. The results of this study can also be used by banks as guidelines for understanding consumer behavior.
Keywords: Perceived usefulness, ease of use, trust, attitude, intention, mobile banking services
