Title: DIFFERENCES IN ACCOUNTING PERFORMANCE BASED ON STRATEGY TYPOLOGY IN MANUFACTURING COMPANIES LISTED ON THE BEI FOR THE 2007-2010 PERIOD
Author: Kristianto Harmawan
Item Type : Thesis (Thesis)
Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
In increasingly competitive conditions, companies are required to develop strategies that can create competitive advantage. Miles and Snow divide the company's strategy into four types of strategies, namely prospector, defender, analyzer, and reactor, with prospector and defender as two types of opposing strategies. Determination of company strategies both prospector and defender will have an impact on company performance, especially accounting performance. The purpose of this study is to empirically test the difference in accounting performance between prospector companies and defender companies. The company's accounting performance is measured by four variables, namely profit growth, sales growth, dividend payout, and return on investment. Differences in the concept of life cycle products are used to analyze differences in the accounting performance of the company prospector and defender. The selection of prospector and defenders is determined using two control variables, namely the growth ratio of the number of employees to the number of net sales (carpents) and the price to book value (PBV) ratio. The population in this study were manufacturing companies listed on the Indonesia Stock Exchange in 2007 - 2010 with 123 companies. The sample was selected using the purposive sampling method. The selection of prospector and defender type samples is analyzed using cluster analysis of the two existing control variables. Accounting performance data in this study were analyzed using the Mann-Whitney U test with the help of SPSS 17.0 software. The results showed that there were 40 sample companies, 37 prospector -populated companies and 3 defender -have decender companies. The average profit growth and sales growth of prospector companies is greater than the defender company but the results are not significant. Dividend Payout and Return on Investment Prospector companies are smaller than Defender companies and proven significant.
Keywords: Prospector and Defender, Income Growth, Sales Growth, Dividend Payout, Return on Investment, Life Cycle Theory.
Sources: http://repository.unair.ac.id/37098/