Title: DETERMINING STRATEGIC COMPETITIVENESS IN E-COMMERCE BUSINESS IN INDONESIA.
Authors: N. Ari Subagio
Item Type : Thesis (Thesis)
Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
The ever-changing environmental conditions of companies require companies to be responsive in dealing with them. This requires companies to always evaluate their capabilities (strengths and weaknesses) as well as the opportunities and threats that arise. The ability to identify strengths, weaknesses, opportunities, and threats will provide a competitive advantage for the company. So that the company's survival can be maintained. This study aims to (1) Determine the strengths and weaknesses of internet portal service providers; (2) Determine the opportunities and threats faced in the internet portal industry today and in the future; (3) Determine the appropriate strategy in order to maximize strengths and opportunities while minimizing existing weaknesses and threats. This study was conducted at an internet portal service provider company, namely PT. Posmo Medianet Internasional ( http://www.posmo.com ) which is the Oposisi Group (a publishing group that handles the tabloids Oposisi, Posmo, Gugat, Dendang) in the Jawa Pos Group. The analysis technique used in this study uses a matrix that includes the SWOT Matrix, IE Matrix, and Grand Strategy Matrix. Data were collected using a questionnaire sent via email. In addition to PT. Posmo Medianet Internasional, data was also obtained from interviews with 11 other internet portal service managers and an information technology expert to help identify external factors that influence the development of this industry. The analysis conducted successfully identified internal factors including strengths and weaknesses as well as external factors including opportunities and threats that have an influence on PT. Posmo Medianet Internasional. From the results of the analysis, several alternative strategies were produced, including: (1) SO Strategies, (2) WO Strategies, (3) ST Strategies, (4) WT Strategies, and (5) Hold and Maintain. In addition, several suggestions were also provided to PT. Posmo Medianet Internasional to follow up on the alternative strategies generated through this research. The development carried out should be directed at attracting more consumers and increasing visits by existing consumers to the Posmo.com website.
Keywords: INTERNET (COMPUTER NETWORK); STRATEGIC PLANNING
Sources: http://repository.unair.ac.id/34815/