Title : Determinants of Halal Food Customer Behavior in the Context of Indonesia and Malaysia: A Systematic Literature Review
Authors:
- La Ode Alimusa
- Ririn Tri Ratnasari
- Fatin Fadhilah Hasib
Department : Islamic Economics
Journal Name : Journal of Islamic Accounting and Business Research
Kinds of Journal : Q2
Keywords : Halal food, customer behavior, systematic literature review, Indonesia, Malaysia
Abstract:
Purpose
This study presents a systematic literature review of halal food (HF) customer behavior using the Scopus and Web of Science (WoS) databases. This study aims to identify trends, methodologies, theoretical developments and determinants of HF customer behavior in Indonesia and Malaysia, as well as potential future research directions.
Design/methodology/approach
This study extends the bibliometric and systematic literature review covering all variables in customers purchasing HF by extracting the Scopus and WoS databases. We used the SLR method via the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) model. A total of 43 samples related to customer behavior towards HF articles were identified and reviewed.
Findings
This study found 43 articles discussing variables or factors that influence consumers' behavior towards HF in Indonesia and Malaysia. Quantitative methods and extended TPB theory are most widely used to measure the determinants of customer behavior towards HFs. Religiosity, attitude, halal awareness and trust are the most dominant factors that significantly influence customer behavior towards HF. This study suggests several potential future research directions.
Research limitations/implications
The HF industry, marketers and governments in Indonesia and Malaysia must ensure that their products meet consumer expectations by implementing halalan thayyiban and strengthening HF marketing strategies based on halal-labelled food.
Originality/value
This study is the first to examine the factors determining customer behavior towards HF in Indonesia and Malaysia using a systematic literature review method from Scopus and the WoS database.
For details : https://doi.org/10.1108/JIABR-12-2023-0433
