HERI KRISDIANTO
041414353030
Supervisor
Prof. Badri Munir Sukoco.SE.,MBA.,Ph.D.
ABSTRACT
This study aims to determine the strategic position of a construction service company Internal Environmental Factors are categorized into strengths and weaknesses of the Company While External Environmental Factors are categorized into opportunities and threats then if and effective analyzes are carried out.
At this Stage ResearCers Analyze External and Internal Environmental Factors that have been identified and categorized previously. In analyzing the problem used the analysis method of the internal factor evaluation (IFE) matrix and the external factor evaluation (EFE) matrix by using the internal-external (IE) matrix to determine the company's strategic position.
The researcher conducted an interview with the main resource person, the namely the president director of PT Sarana Marga Perkasa to determine the weight and rating of each internal and external factors so that the weight of the total score and the company's strategic position was the obtain. The Researcher Also Extracts Additional Information to Obtain Additional Data About the Elements of the Strategy Needed to Deepen the Analysis of the Formulation of the Strategy that will be Carried out by the Researcher.
Furthermore, based on the strategic position of the researcher want to find out what the right strategy to develop in an effort to improve competitiveness in order to win business competition in the field of construction services.
After obtaining a strategy of choice based on its strategic position, the researcher further deepens the research question to determine the elements of the choice of strategy. ResearCers use a diamond strategy formulated by Donald C. Hambrick and James W. Fredrickson to Produce Answers to Questions that include Arenas, Vehicles, Differentiations, Staging and Economic Logic.
By describing the five elements of the strategy, starting with answering questions about Arenas and differentiators. Vehicles are also consisted an important element because these dimensions describe how a company can achieve its objectives by using arenas and selected differentiators. Then, staging and pacing is need to build a strategy. Economic Logic, as the last step in the process of formulating a strategy, summarizes how the other four elements work together to maximize profit and increase the status of satisfaction. Thus the recommendations produced are comprehensive so that they are expected to be a tool for the companyin achieve its objectives.
Keywords: construction services, IE matrix, diamond strategy.
