Title: A VARIABLE ANALYSIS OF VARIABLES THAT INFLUENCE COCOA FARMERS' INTEREST IN SAVING.

Authors: Nirwan

Item Type : Thesis (Thesis)

Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia

Publisher: Universitas Airlangga

Abstract

This study aims to determine the influence of the variables of cocoa farmers' attitudes towards saving, subjective norms of cocoa farmers towards saving, net income ready to be saved, the number of cocoa farmer household members, the highest level of education in cocoa farmer households, and the location of banks on cocoa farmers' interest in saving, and which variables have the dominant influence. It is also intended to determine whether there is a difference in interest in saving between farmers who specifically grow cocoa and farmers who besides growing cocoa also maintain other plantation crops. Sampling was carried out using the Non Probability Sample method, namely 168 respondents spread across four sub-districts in Donggala Regency. The analysis model used in this study is Multiple Linear Regression. Proof of the hypothesis uses statistical tests, namely simultaneous regression tests (F Test), partial regression tests (t Test), and two independent sample difference tests. Based on the results of the analysis, it shows that the attitude of cocoa farmers towards saving has a very significant influence on cocoa farmers' interest in saving in banks, with a contribution rate of 33.84 percent. In addition, the results obtained show that the variables of cocoa farmers' attitudes towards saving, the subjective norms of cocoa farmers towards saving, net income ready to be saved, and the highest level of education in cocoa farmers' household members together or simultaneously have a very significant influence on cocoa farmers' desire to save at the bank, with a contribution rate of 73.88 percent.

Keywords: Consumer Behavior

Sources: http://repository.unair.ac.id/34921/