Title: ANALYSIS OF THE THEORY OF PLANNED BEHAVIOR MODEL IN EXPLORING ENVIRONMENTAL KNOWLEDGE AND ENVIRONMENTAL CONCERN TOWARDS GREEN PURCHASE INTENTION OF MALE CONSUMERS ON GREEN SKIN CARE PRODUCTS
Author: DIAN SUKMA WIJAYANTI
Item Type : Thesis (Thesis)
Affiliations: Master of Management Science Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
Theory of Planned Behavior (TPB) is an expansion theory of TRA (Theory Reaction Action). This theory states that a person's behavioral intention depends on three factors, namely attitude, subjective norm, and perceived behavioral control. This study wants to try to determine the influence of environmental knowledge and environmental concern in influencing the theory of planned behavior by using a sample of 200 male respondents using skin care users who have never used green skin care before. This study uses Structural Equation Model (SEM) using Amos software. The results of the study concluded that environmental knowledge has a significant impact on attitude and perceived behavioral control, environmental concern has a significant impact on attitude and subjective norm, TPB has a significant influence on green purchase intention. There are two insignificant results, namely the influence of environmental knowledge on subjective norm and environmental concern on perceived behavioral control.
Keywords: green skin care, environmental concern, environmental knowledge
Sources: http://repository.unair.ac.id/80416/