Title: ANALYSIS OF THE INFLUENCE OF SEVERAL BUSINESS ENVIRONMENTAL FACTORS ON THE PERFORMANCE OF THE BAG AND SUITcase CRAFT INDUSTRY IN SIDOARJO DISTRICT.
Author: Siti Komariah
Item Type : Thesis (Thesis)
Affiliations: Master of Management Study Program, Faculty of Economics and Business, Universitas Airlangga , Surabaya, Indonesia
Publisher: Universitas Airlangga
Abstract
The bag and suitcase craft industry in Sidoarjo Regency is specifically developed with the natural economy of the village. As an industrial center, it is hoped that its existence is continuously able to improve the village economy and be able to provide products in accordance with consumer tastes. To achieve this goal, the bag and suitcase craft industry cannot be separated from the influence of business environment factors both external and internal factors. External factors are factors that cannot be controlled by the company, while internal factors are factors that can be controlled by the company. This research was conducted with the aim of analyzing how much external factors consisting of the government, suppliers and competitors as well as internal factors consisting of product mix, experts, production capacity and wage levels will affect the performance of the suitcase bag craft industry in Sidoarjo Regency. For this analysis a multiple linear regression model is used with the following equation results: Y = -10.9711 + 1,1315x2 + 0.0171X4 + 1,30070-04X6-7,5653e-04X7. Based on the results of the simultaneous test it is known that simultaneously only suppliers, product mix, production capacity and wage levels that have a significant influence on the performance of the bag and suitcase craft industry in Sidoarjo Regency with F arithmetic of 13,813 greater than F table of 2.53; While government factors, competitors and experts do not significantly affect, meaning the first hypothesis is not proven. From the results of partial testing it is known that of the four factors that significantly influence, it turns out that suppliers have a domian influence on the performance of the bag and suitcase craft industry in Sidoarjo Regency with a contribution rate of 33.24%, thus the second hypothesis is not proven.
Keywords: SMALL BUSINESS MANAGEMENT
Sources: http://repository.unair.ac.id/34807/