This study aims to analyze the role of donor trust and
relationship commitment in non-profit organizations. The study used a survey method and
sampled individual donors from the Zakat Collection Institution.

Research. There were 117 respondents used in this study. The data obtained
were analyzed using Structural Equation Modeling (SEM). Research findings

This shows that (1) shared values ​​have a significant influence on trust
; (2) relationship marketing investment has a significant influence on
trust; (3) trust has a significant influence on relationship
commitment, and (4) trust has a significant influence on future

The contribution of this research is primarily to expand the application of
social exchange theory and the concept of relationship marketing, making it suitable not only for
profit-oriented organizations but also for non-profit organizations.