Running a business is not merely to be profitable but also for social action such as utilizing the community as it has been run by Selia Dwi Ratna Rahmawati, a Universitas Airlangga who was recently appointed as a mentor at the School of Business Ormawa Webs. In the beginning, he paid attention to his mother's consumers who asked for a package service of clothes and make up. From there! Ah, he began to be interested and add to the makeup skills that had become his hobbies. Initially, he made up the prospective graduate and got a positive feedback. Then he started his business career in 2015. "Make up is art, beauty is spirit." The slogan has
become a principle in running his business as a free lancer makeup artist LA has also realized his ideals, namely to make a Caucasian makeup, an Exchange student at Airlangga University originating from Germany. The turnover of this make up service is uncertain and tends to be seasonal such as the Kartinian season, graduation, marriage, and for photo shoots. If Kartinian time can produce turnover of up to 4 million a day. To run makeup services, the loss is less visible because makeup equipment is not disposable and can be used many times. In addition to providing makeup services, he also rent out selling kebaya and traditional clothes. He designed his own kebaya with a trend design and sewing it on the tailor in his area, Tuban. The turnover of kebaya rental and traditional clothes reaches 5 million/month.

"It can be a professional MUA, known by all circles, and providing new novasi in the design" is his hope going forward. He is also principled, "The business will feel easy if it matches the passion even though sometimes the loss, it is all not felt."
In marketing his own product, he uses Instagram media with the @bySeliadwiratna account for make up and @kebaya.id services for kebaya rental. And also he opened a boutique in the Tuban area.
-The by: Selia Dwi Raina R.-

Source: B-Magz FEB UA vol-1